We are happy to announce that you are now able to analyze Twitter polls. This is a welcome addition to the already extensive Twitter data sources. Let’s dive in.
Opinions as data metric
In Twitter’s own words: “Twitter Polls allow you to weigh in on questions posed by other people on Twitter. You can also easily create your own poll and see the results instantly”. Polls have been heavily used by brands and media companies alike and are the best source of instant question validation. We have decided to include polls as a part of our private-level twitterAnalyticsOwnTweets data source. We have added a few columns, including:
| Column name | Type | Description |
|---|---|---|
| isPoll | BOOLEAN | Whether this Tweet has a poll attached or not. |
| pollId | STRING | >The ID to the attached poll. |
| pollDurationMinutes | INTEGER | Number of minutes the poll attached to this Tweet lasted. |
| pollEndTime | DATETIME | The time the poll attached to this Tweet ended. |
| isPollClosed | BOOLEAN | Whether the poll attached to this Tweet is still active and can receive votes, or if the voting is closed. |
| pollVotes | INTEGER | Number of votes the poll attached to this Tweet got across all choices. |
| pollOptions | OBJECT | The choices of the poll attached to this Tweet, including the vote count on each choice. Provided as a list of objects, e.g. [{"pos": 1, "label": "Choice A", "votes": 50}, ...]. |
In a true quintly fashion, we have accompanied this new addition with new default metrics (chart and table) to get you started.
What’s next for Twitter?
We will continue to work on adding those extra data points to our data sources. Our private-level data sources are already running on Twitter V2 API, but we are working on moving all public data requests to the new version as well. Not only is it the newest, most supported version, but also comes with brand new metadata. This change will enable new metrics currently not available, exciting 😎 .
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