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Data New feature

TikTok data now available!

by Hubert Grzesiek on January 08, 2021



Happy New Year from quintly! We are very excited to announce that Tiktok analytics are now available within our platform! This was one of the biggest requests from you in 2020, so we are happy to deliver it fresh into the new year.

How is Tiktok tracked?
Building on top of the open TikTok API, we are able to track your profiles and their posts. Once you start tracking a profile on quintly, we will store historic data about that profile starting from this point onwards.

What data is tracked?
As mentioned above, quintly tracks data available via the open TikTok API:
- On Profile level: following and followers count, the number of likes and videos. This data is served on a time series basis so you can track changes over time.
- On Posts level: basic information (the thumbnail, link description, and hashtags), length, challenges, and music attached to the video, performance-based (views, likes, comments, and shares) and post tags.

Default metrics
As it is a completely new data source, we have created default metrics. As always, the real power of the metrics would be the use cases that you will create. TikTok is available for post tagging, custom metric builder, and API instantly. The new data sources sit directly alongside other data from other networks in our data layer, so it can be combined in cross-network reports.

How to get started
Tracking a TikTok profile requires authentication. Simply go to the Account > Profiles section in quintly, click "New profiles", and then make use of the "Continue with TikTok" option. You will be asked to grant permissions to access information of your TikTok profile.And that's it! You can now start tracking your TikTok profile in quintly.

We are extremely excited to bring this feature to you, so go ahead and add TikTok to your social media analytics mix!

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Hubert Grzesiek

Hubert is a Tech and Product enthusiast with over 17 years of experience spanning from Startups, Ecommerce, Creative Agencies, SaaS and more. Currently he is leading Product Marketing and Content team at Facelift.

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