IGTV and feed videos become one 📷

Instagram announced it is combining IGTV and feed videos into one format - Instagram Video. With this update, we want to explain how this affects data in quintly.

IGTV data sources not showing new videos

From October 5th onwards, Instagram's APIs classify all new videos as regular feed posts. So far, some of those were marked as IGTV. At quintly we have two separate data sources holding IGTV data, one owning public and another holding private data. Videos created on or after October 5th won't be returned by these data sources anymore. It is expected to see no more IGTV posts from that date onwards.

For historic access, we keep these data sources active for some more weeks. We publish a separate announcement once there is a definite deprecation date.

Videos are now included within regular post data sources

Instead, all videos created on or after October 5th are now included within our regular Instagram posts data sources. Also, here this change applies to both the public and the private data.

What steps do I need to take?

No immediate action is required. IGTV metrics based on the IGTV data sources will stop to show new IGTV videos. You might want to remove these metrics once your analysis completely moves beyond October 5th. On the other side, regular post metrics will show all videos created on or after October 5th. In general, this is an excellent simplification as IGTV videos are not considered a separate format anymore.