--- title: Data Quality and Performance Improvements - quintly - Product changes description: Over the last couple of months, our team has been working on a massive data structure and process overhaul. The main task what to replace th... image: https://changes.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/c46233f334d17bda431b332bd912b497.jpeg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://changes.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://changes.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://changes.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://changes.quintly.com/) ** ** [featured](https://changes.quintly.com/topic/featured) [Improvement](https://changes.quintly.com/topic/improvement) ## [External profile addition and authentication - the power to end user 💪](https://changes.quintly.com/external-profile-addition-and-authentication-the-power-to-end-user-4ane0m) by [Hubert Grzesiek](https://changes.quintly.com/author/hubert-grzesiek) on February 02, 2023 [Read more](https://changes.quintly.com/external-profile-addition-and-authentication-the-power-to-end-user-4ane0m) ### Filter by Category - [Improvement (84)](https://changes.quintly.com/tag/improvement) - [New features (35)](https://changes.quintly.com/tag/new-features) - [New metrics (35)](https://changes.quintly.com/tag/new-metrics) - [Social Networks Updates (35)](https://changes.quintly.com/tag/social-networks-updates) - [campaign management (35)](https://changes.quintly.com/tag/campaign-management) [Product News](https://changes.quintly.com)  /   [Data](https://changes.quintly.com/tag/data) [Improvement](https://changes.quintly.com/tag/improvement) 2 MINUTE READING TIME [Data](https://changes.quintly.com/tag/data) [Improvement](https://changes.quintly.com/tag/improvement) # Data Quality and Performance Improvements by [Hubert Grzesiek](https://changes.quintly.com/author/hubert-grzesiek) on July 19, 2022 ![](https://changes.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/c46233f334d17bda431b332bd912b497.jpeg) Over the last couple of months, our team has been working on a massive data structure and process overhaul. The main task what to replace the last remaining real-time data sources. Why is it a big deal? Let's dive in. ## Real-time VS persisted data sources. Based on some data retrieved from social networks, a real-time API call was needed. A solution that worked quite well, but unfortunately, due to the volume of data, it was slow, we couldn't pass the data through our Data Layer in real-time, and building custom metrics was quite complicated due to the response format (JSON). It was especially problematic if there was an issue with the information delivery. Due to the real-time nature, it was tough to debug the origin of the case. We have decided to move the remaining real-time data sources within our Data Layer infrastructure, with the help of our import workers, effectively changing them to persisted data. Persisted what? To keep it short, this type of information has been imported via our workers, treated by our Data Layer engine, and stored in our database, becoming easily accessible and queryable. ## Data Layer One of the pillars of quintly, Data Layer, is more than just a database storing information. It's a sophisticated and constantly evolving data curation engine to ensure that the information served to our clients is the most accurate and qualitative. Thanks to moving all of the remaining data sources within our Data Layer, we have achieved: - Robustness: thanks to structuring the information the same way, you are free to combine the data sources the way you want with ease  - Performance improvement, no more ad hoc parsers, we query already sanitized data from one source. - Transparency: since we control the data on our end, we can track the whole journey and report on it better - Data quality and consistency: as mentioned above, each data source will undergo treatment from Data Layer, performing various data quality checks and improvements This iteration is also a huge deal for us internally. It will significantly reduce the time needed for the maintenance, bug tracking, and, most importantly, implementation of the new data sources. Writing about the data quality and maintenance work involved is very hard. Still, this improvement is significant as it helps us continue providing the most sanitized data for all your analytical needs. Isn't that what we are all here for anyway? ### Related Categories [Data](https://changes.quintly.com/tag/data) [Improvement](https://changes.quintly.com/tag/improvement) ### [Hubert Grzesiek](https://changes.quintly.com/author/hubert-grzesiek) Hubert is a Tech and Product enthusiast with over 17 years of experience spanning from Startups, Ecommerce, Creative Agencies, SaaS and more. Currently he is leading Product Marketing and Content team at Facelift. [featured](https://changes.quintly.com/topic/featured) [Improvement](https://changes.quintly.com/topic/improvement) ## [External profile addition and authentication - the power to end user 💪](https://changes.quintly.com/external-profile-addition-and-authentication-the-power-to-end-user-4ane0m) [Read more](https://changes.quintly.com/external-profile-addition-and-authentication-the-power-to-end-user-4ane0m) ![](https://changes.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. 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