We are happy to announce that Facebook Reels analysis is now available. This update completes the Reels picture within the Meta products, adding to Instagram Reels, which we released a few months prior. Let's dive in 👇 .

What are Facebook Reels, and why are they important?

According to Meta - "Reels on Facebook are a short-form video format complete with music, audio, AR effects, and other options. You can watch Reels from creators and make your Reels to share with friends and the world. Bear in mind that Reels cannot be turned off."

Facebook is still the most popular network in terms of users, and it is significant for the older generation of audiences. So if your target audience includes those demographics, you heavily rely on Facebook. Reels are a new post type to connect to your audience, especially for people who are not on Instagram or TikTok. Looking at other networks, Reels and other video formats usually come with higher engagement compared to other post types.

Facebook Reels data at quintly 

To get started, please authenticate your Facebook account to gain access to Reels data. Since Facebook Reels have no connection with Instagram Reels and have a new set of metrics, we have decided for a dedicated data source: facebookInsightsReels. The data you can track varies from likes, reactions, and shares followed by post video average time watched and total time watched to more technical aspects (width, height, and source). You can find all of this documentation in the above-mentioned data source.

In a true quintly fashion, we have also added some default metrics to get you started:

• Reels Table (https://app.quintly.com/discover/metric/18116)
• Reels Tags Distribution (https://app.quintly.com/discover/metric/18117)
• Reels Performance Table (https://app.quintly.com/discover/metric/18118)

More video data

The video format has been on the rise for quite some time now. At quintly, we ensure you have the right tools to determine its performance. Facebook Reels joins a rather large set of video data sources and, as always, will fit perfectly with your reporting needs. 

One of our clients' most requested features, Instagram Reels, is now available at quintly. Meta has announced that they are rolling out the Reels API endpoints starting from the 28th of June 2022. In a true quintly fashion, we are ready. Let's dive in.

Reels at quintly

Straight to the point, all your Instagram metrics will also start including Reels from today. No action is required from you, and you can very easily filter them by using the type column in your metrics. There is one additional column on the private level available with the Reels object whether Instagram shows the Reel on both the Feed and Reels tab or just Reels. 

You can access the Reels via two existing data sources - instagramOwnPosts and instagramInsightsOwnPosts. Reels will show as type “Reel”. It is also available in custom metrics, via API and Data Push tasks. 

Instagram data ready

We are thrilled to bring this update to you in less than 24h after the announcement - product team, you rock 🤘. This addition will allow you to include Reels into your social media marketing reporting easily.

Not a client yet? Book a personalized demo with us 👈 . 

We are delighted to announce that we have partnered with Auth0 to deliver the most secure and private user management. Thanks to this enhancement, your login, organization, and user invitation flows are more protected now than ever. Let’s jump in. 

Why Auth0

When we started this process, we had two ways to approach it: Either we build it ourselves or find the most reliable partner on the market. After careful consideration, we opted for the second option. We wanted to deliver the best solution on the market to our users, and we quickly turned to Auth0.

Auth0, in a nutshell, is a company built around privacy and login and registration flows. Auth0 provides a very robust, fully adaptable solution for any business. Since it matched our internal mantra, it was an instant match. 

Drifting away from the homebrew solution and teaming up with them gave us time to focus on doing what is the most important for all of us - social media analytics.

What does it mean to you?

For the last few months, we have been working in the background to utilize what Auth0 offers. We have reviewed our customer login, and registration flows and improved them. You will immediately notice that we have added Universal Login - the ability to log in or register with Google and Microsoft platforms, thanks to the new way how we will handle your security entity.

It also includes SSO (Single Sign-On) for extra security. Since our integration with Auth0, every time you or your team members log in, they will validate whether the information is correct.

We have also made changes to your Admin settings in our tool. The user management got more straightforward and transparent. You can now invite users directly from the app without the need to provide them with additional login information. Your invitee will receive an email and can choose from various login options to create his/her account. You can also check the status of all of your invitations and resend them if necessary.

Lastly, you can also add an extra layer of validation in the form of MFA (Multi-Factor Authentication). You can opt-in or out of this by visiting your Personal security settings.

The future is … secure.

We are pleased with this iteration as handling users has become more secure than ever. The robust functionalities that Auth0 offers are the first step to many more enterprise functionalities that we will implement in the future.

We have just added a dedicated reports section to our platform. Thanks to this update, you will be able to manage all of your reports from one place. Handling your interactive and scheduled reports has never been more straightforward. Let’s dive in.

New reports section

You can find the new reports in the Analysis section. Once you visit Reports, you will be presented with the list of all of your reports (both active and expired). You can view the date it was created, who created it, and when it expires. You can also perform all of the previously available actions on the report level, i.e., manage the report settings, visit and copy the report link, go to the dashboard on which the report is based, and delete the report. 

Export or interactive report?

As you probably noticed, the link option is missing from the export menu. We realized that our interactive link is much more than another static export option. It is an interactive report itself. The interactive link was always a part of the scheduled report. In terms of sharing the results with the team, the ability to zoom in and allow your teammates to perform a quick analysis within carefully crafted reports were the unique values. We have decided to combine both report types under one menu, “Share”. As an addition, we have also made the expiry of the interactive reports optional.

Reports will only get better

We are continuing to bring more transparency to our tool. The report overview section is a handy addition to it and it became the first step in our reports initiative that we are working on right now. We hope you find it helpful.

We have just released another way to add profiles that you would like to analyze quickly. We have now made adding profiles via social networks buttons available. Let's have a look 👇 .

How does it work?

We have incorporated the 3rd party native social widgets. Thanks to those, you can quickly authenticate and access all managed accounts. Choose the business accounts/pages you would like to track and add to your sidebar. Currently, we support Facebook, Instagram, Twitter, LinkedIn, Youtube, and… Snapchat Shows 👀 . 

Snapchat Shows a.k.a. Originals 

Snapchat Shows have been in our roaster for quite some time, but not highly utilized due to the complicated nature of authenticating and adding profiles. So far, what has been a pretty cumbersome process has become very easy and intuitive, making analytics for Snapchat Shows accessible for everyone. Considering that this specific product of the Snapchat ecosystem handles premium streaming services within social media, it is crucial for brands, media companies, and agencies to analyze its performance and include it in the broader analytics pool.

Faster than ever!

We have started the UX improvements around profile searches and general onboarding in the second half of 2021, intending to give you the analytics as quickly and transparently as possible. The above improvement adds yet another way to speed up the profile adding process. It supplements multiple profile additions, whether via search or pasting a list of social media URLs. Stay tuned as they are a couple of more updates related to profiles handling up for release soon. Until the next one 👋 .

Today we are excited to release our new Google Data Studio connector, enabling you to easily integrate quintly data in Google Data Studio. Google Data Studio is a popular tool used to analyze and report across various data sources.

What is this all about?

Measuring the impact of your marketing initiatives requires avoiding data silos and enabling analysis across various sources, Social Media data being one of them. A common use case is connecting your Social Media data with Web Tracking or Sales data.

We understand that analyses spanning several sources cannot be done in quintly alone, and this is why we strongly believe in offering multiple ways to integrate quintly data in third-party solutions. While our API provides a generic interface to take data out, it comes with extra integration effort which is unsuitable for all cases. This is why we have decided to develop native integrations for commonly used business intelligence tools to simplify the integration. Our Google Data Studio connector marks the beginning of a series of new connectors to be developed by our team.

How to get started?

Log into Google Data Studio and find our Google Data Studio connector here. Click "quintly" and you will start right with creating your first data source in Google Data Studio using quintly data.

More connectors coming soon

You can expect us to offer additional connectors for popular business intelligence solutions soon. Next in line is a Tableau connector that we expect to finish in the coming weeks.

Using our API is a common way to take the data you see in quintly into your own or third party applications. There are several parameters available to specify what data you would like to fetch.

Today we are introducing an easy way of building API requests. The Metric Builder now shows an API section within the Query results tab holding the complete API request for this metric and the current selection (profile, date and additional filters). In case you want to use the Metric Builder purely for building API requests, we recommend using the Api visualization in the top right.

We’re very happy to announce that you can now present your data in the Big Numbers format. This is a particularly useful feature if you want to highlight a single metric making it visible in the dashboard as a summary, e.g. reach, followers change, and more.

What is the Big Numbers visualization?

Alongside the other chart and table types, Big Numbers are introduced to represent a single metric in a more focused way. It contains a single number that can be related to followers, posts, likes, etc., or an average number per day over time, for example, average reach over time. This can also be accompanied by a secondary percentage number that represents a change in comparison to the previous period. 

How to get started?

We have created a set of default metrics for each social media network. Visit the “Discover” section, select one and add it to your dashboard. You can always customize or create new custom metrics using our metric builder. It is also worth mentioning that Big Numbers visualization is interchangeable with the gauge chart.

Conclusion

We’re pleased to deliver this new way to present your data. In a true quintly fashion, you can even further enhance your dashboards, exports, and automated reports with single number metrics. Our clients are always looking for more story-driven reporting, and we feel that this release, alongside the recent "Custom Notes" update, is making this goal easier to achieve. We cannot wait to see how our customers will utilize this new feature; they did ask for it :)

Today we are excited to announce the availability of a new data source holding the comments on posts of your authenticated Instagram accounts. This data set enables completely new insights into the feedback of your users.

What information is available?

With this data source you have access to comments and their replies on posts of your authenticated Instagram accounts.

Instagram supports comment threads to better organize the discussion. Comments nested in a thread below another comment are called replies. Please note that there is no reply to a reply and nesting is limited at the second level. This data source holds both comments (first level) and replies (second level).

You have access to the following information per comment/reply:

• Publishing time: The date and time this comment/reply was published
• Post relationship: Identify the post this comment/reply belongs to
• Comment relationship: If this comment is a reply to another comment, you can identify the comment it belongs to
• Username: The username of the comment author
• Account answer: A flag indicating if this comment/reply was made by the author of the post this comment belongs to (helpful for customer care analysis and response time measurement)
• Text: The text of this comment
• Mentions: The @mentions within the text
• Hashtags: The hashtags within the text
• Hidden: A flag indicating if this comment/reply was hidden by the account owner of the post this comment belongs to
• Likes: The number of likes this comment/reply got

Please find the complete documentation in our data sources section in quintly.

Metrics

With this release we have created default metrics for you to start:

• Comments and Replies Table: See what users have commented and replied on the accounts' posts.
• Top Commentators: Identify the Instagram users who have commented and replied the most.
• Top Mentioned Users: Identify the Instagram users who have been mentioned in comments and replies the most.

You can expect additional default metrics to be available in Discover in the next few days.

Are there any limitations?

As of now this data source includes comments and replies made in an organic context only. Paid context commenting is something we will explore further for a future data source focusing on promoted posts and their comments and replies.

Account owners have several options to moderate the discussion. This includes blocking users from commenting and the ability to delete or hide individual comments and replies. Obviously comments that were deleted will not be returned in this data source. Hidden comments will be listed with the appropriate flag set.

A new API endpoint has been added to return the schema and meta information of our data sources, including detailed descriptions for each column. This endpoint is especially helpful for building integrations into business intelligence software.