We are thrilled to deliver a new way of handling profile addition - external flow involving the end account owner. It is a welcomed addition for agency-type setups where quintly's account needs to analyze multiple externally managed profiles. Security and proactivity in the center, let's dive in.

Why is it important?

Profile addition was always a complicated use case when handling externally owned accounts, and it required loads of communication, reminders, and… in the worst-case scenario, password sharing. One of the most prominent client types for quintly is Agencies. Due to the nature of their business, analytics of externally owned accounts is a must. A few years ago, we implemented an authentication process to handle that, where the user can share a link with the external user, user logs in, and authenticate selected profiles, once they are added. We have decided to expand on this functionality and create a flow for the end client to add and authenticate their profiles. It's essential for networks where profile search, due to the technical API setup, is impossible ( TikTok and Snapchat Shows). 

How does this flow work?

To request the end user add and authenticate accounts, go to the Accounts > Profiles section and click “New profile”. Underneath the "Continue with…" Social network buttons, you will find a completely new button, "Copy authentication link". Once clicked, you can share copy, saved in your local clipboard, with the account owners. Upon opening the link, they will gain access to the personalized landing page. From here, they can use the native application flows to add and authenticate any accounts they manage. 

Once finished, you will receive a notification via email and our in-app notification center that the profiles are ready to use. You can find them in the profile addition modal under the "Profiles connected with authentication link" section. You can now follow the standard profile addition. Bonus point - you already have access to private data! 

Give control, and gain data.

What has started as a necessity (network limitation), in a true quintly's fashion, became a full-fledged feature. It fits in perfectly with the agency's use case, and we cannot wait for you to take advantage of this addition fully. Less communication, more data, saved time - we support that!

We are happy to announce that Facebook Reels analysis is now available. This update completes the Reels picture within the Meta products, adding to Instagram Reels, which we released a few months prior. Let's dive in 👇 .

What are Facebook Reels, and why are they important?

According to Meta - "Reels on Facebook are a short-form video format complete with music, audio, AR effects, and other options. You can watch Reels from creators and make your Reels to share with friends and the world. Bear in mind that Reels cannot be turned off."

Facebook is still the most popular network in terms of users, and it is significant for the older generation of audiences. So if your target audience includes those demographics, you heavily rely on Facebook. Reels are a new post type to connect to your audience, especially for people who are not on Instagram or TikTok. Looking at other networks, Reels and other video formats usually come with higher engagement compared to other post types.

Facebook Reels data at quintly 

To get started, please authenticate your Facebook account to gain access to Reels data. Since Facebook Reels have no connection with Instagram Reels and have a new set of metrics, we have decided for a dedicated data source: facebookInsightsReels. The data you can track varies from likes, reactions, and shares followed by post video average time watched and total time watched to more technical aspects (width, height, and source). You can find all of this documentation in the above-mentioned data source.

In a true quintly fashion, we have also added some default metrics to get you started:

• Reels Table (https://app.quintly.com/discover/metric/18116)
• Reels Tags Distribution (https://app.quintly.com/discover/metric/18117)
• Reels Performance Table (https://app.quintly.com/discover/metric/18118)

More video data

The video format has been on the rise for quite some time now. At quintly, we ensure you have the right tools to determine its performance. Facebook Reels joins a rather large set of video data sources and, as always, will fit perfectly with your reporting needs. 

We are thrilled to bring forth one of our most powerful features - Data Push Tasks. For the first time, you will have complete control over what data you would like to push to your designated data warehousing solution. The best part? No development effort on your side! Let’s dive in.

What are Data Push Tasks

Here at quintly, flexibility is one of our core beliefs, and it also translates to extending quintly into the whole MarTech ecosystem. That is why we have introduced three ways to help users get our quality-driven data into their IT infrastructure. Depending on the tech stack, our customers can choose the following options: get data via API, native integrations (google data studio and Tableau) or Push Tasks. 

In a nutshell, Push tasks are scheduled events that would send all of your previously selected social media data to the data warehousing solution of your choice. The data would be quality-checked before transfer. Once your data is available, you can add it to your marketing stack.

How to get started

Please visit our integrations / Data Push Tasks page to initialize a push task. In this section, you can add new tasks, view your already scheduled ones or consult the limits. 

When adding a new task, you must define which social network you want to use, which data source, and which columns are relevant. Choose your data provider (we support Google Big Query and Amazon S3), authenticate, and finish the setup with advanced (CRON-based) scheduling, and you are ready to go. 

Save money on development

The most significant advantage of the Data Push Tasks is the “No Code” approach to the topic. All you have to do is to set up the task, and we will handle the rest for you, delivering the best quality data into your warehousing solution. We wanted to ensure that even if you do not have an extensive development budget, you can connect quintly’s data to your data insights tech stack. We offer this service at a fixed cost of €300 per social network, not depending on the data size. 

Is this product for you

Whether you are thinking about bringing social media data to your warehousing solution or you have access to limited development resources, the answer is - absolutely. It’s a great extension built on a solid foundation of quinlty’s data. If you are interested to find out more, contact our support team.

Recently we have updated a metric component, custom notes, that allows users to leave metric-specific messages visible on the dashboard level. Thanks to this improvement, we have made the storytelling aspect of a single metric more accessible. Let’s dive in.

Describe what you see

To add a note to the single metric, click on the “+Notes” button in the footer of the metric. An additional popup with a simple WYSIWYG editor will show up. Once you have created your metric, click “Save”, and the newly created custom note will appear in the footer. You can always modify or delete them if you wish

Publish and deliver your personalized findings

The most beneficial aspect of improved custom notes is in metric and dashboard sharing. Custom metric messages are widely supported by all our sharing (interactive reports) and export options (image formats, pdf, excel, CVS, and Powerpoint). Thanks to this inclusion, data analysts can attach their insights or descriptions on the metric level to anyone who is the end user. I hope that you will find this update helpful.

A sought-after update to our API will allow you to create share links via new endpoints. A very useful feature for our clients/partners integrating with quintly via API

Shared interactive report links

One of our core shared features allows users to share dashboards in an interactive format. We always believed that when it comes to data, it is crucial to give the end viewer ability to zoom in on the information they are looking at. App users were able to take advantage of managing the links for quite a while, so we are happy that our API users can do it programmatically now too.

New API endpoints

To manage the dashboard share links, we made four new endpoints available: listing all shared links, creating, updating, and deleting share links. Creating and updating come with parameters, including timeframes, password protection, and expiration options. You can find the whole list of features in our API documentation. We have more exciting news coming, so stay tuned 🙇 .

We are happy to bring you a new powerful UI component - Inline grouping and tagging. This universal UI module will allow you to tag and group profiles on the fly, massively increasing your productivity within the tool.

Get organized

The inline component completely replaces the old mechanism of adding, removing, and modifying groups and tags. To access this component, click on the pencil icon next to profiles or posts. This will open a dialog window where you can quickly search for existing groups or tags and modify or remove them. We have unified the UI of this component for a more streamlined experience. You can still access and manage tags and groups in their respective sections within our platform.

Components

We have spent quite a bit of time reviewing the most used components and challenging how they are used. The goal of this exercise was always an improvement in how you will use our platform. Stay tuned for more updates.

📅  Dynamic date ranges.

We bring you a date selector on the dashboard level. We have made it available to choose from two types of date settings - fixed and rolling date. For a set timeframe - fixed is perfect. A rolling date range would be better if you want a more dynamic date range. Once set, the dashboard will remember this setting. Dynamic date ranges are available for interactive and scheduled reports.

😎  Improved onboarding flow.

We have simplified and improved our onboarding flow, allowing you to add profiles and authenticate them in quick steps. You are also able to invite new users directly from this flow. More streamlined, more self-serve, and will get you up and running in minutes :)

😀  Linkedin new reaction.

As you probably know, Linkedin has rolled out the “Funny” reaction. We have it implemented immediately, so this new reaction type is available in LinkedIn's Posts Table default metric.

📌  Data source section.

Minor update to our data source section: The column types (INTEGER, DATETIME, etc.) now link to a knowledge base article describing the data types in more detail.

💲 Ad break metrics for facebook.

We have added new ad break metrics for individual Facebook posts and videos from Insights. Ad break metrics cover impressions, earnings (in USD), and CPM (earnings per 1000 impressions) for advertisement in a Page's videos. These are the metrics.

For posts (Definition):

• post_video_ad_break_earnings
• post_video_ad_break_ad_impressions
• post_video_ad_break_ad_cpm

For videos (Definition at the bottom of the page):

• total_video_ad_break_earnings
• total_video_ad_break_ad_impressions
• Total_video_ad_break_ad_cpm

Those metrics have been added to our facebookInsightsOwnPosts and facebookInsightsOwnVideos, respectively. They are ready to use in custom metric builder and via API.

📥  Data Push tasks improvements.

We have made improvements to our data push engine. You can now access your Data Push tasks configuration using our API with a new endpoint. 

🔩  CSV importer for Migration assistant

We have finished an improved migration assistant script. It allows us to migrate public fan, follower, and subscriber counts from an old tool into quintly in various CSV formats.

Over the last couple of months, our team has been working on a massive data structure and process overhaul. The main task what to replace the last remaining real-time data sources. Why is it a big deal? Let's dive in.

Real-time VS persisted data sources.

Based on some data retrieved from social networks, a real-time API call was needed. A solution that worked quite well, but unfortunately, due to the volume of data, it was slow, we couldn't pass the data through our Data Layer in real-time, and building custom metrics was quite complicated due to the response format (JSON). It was especially problematic if there was an issue with the information delivery. Due to the real-time nature, it was tough to debug the origin of the case. We have decided to move the remaining real-time data sources within our Data Layer infrastructure, with the help of our import workers, effectively changing them to persisted data. Persisted what?

To keep it short, this type of information has been imported via our workers, treated by our Data Layer engine, and stored in our database, becoming easily accessible and queryable.

Data Layer

One of the pillars of quintly, Data Layer, is more than just a database storing information. It's a sophisticated and constantly evolving data curation engine to ensure that the information served to our clients is the most accurate and qualitative. Thanks to moving all of the remaining data sources within our Data Layer, we have achieved:

• Robustness: thanks to structuring the information the same way, you are free to combine the data sources the way you want with ease 
• Performance improvement, no more ad hoc parsers, we query already sanitized data from one source.
• Transparency: since we control the data on our end, we can track the whole journey and report on it better
• Data quality and consistency: as mentioned above, each data source will undergo treatment from Data Layer, performing various data quality checks and improvements

This iteration is also a huge deal for us internally. It will significantly reduce the time needed for the maintenance, bug tracking, and, most importantly, implementation of the new data sources.

Writing about the data quality and maintenance work involved is very hard. Still, this improvement is significant as it helps us continue providing the most sanitized data for all your analytical needs. Isn't that what we are all here for anyway?

One of our clients' most requested features, Instagram Reels, is now available at quintly. Meta has announced that they are rolling out the Reels API endpoints starting from the 28th of June 2022. In a true quintly fashion, we are ready. Let's dive in.

Reels at quintly

Straight to the point, all your Instagram metrics will also start including Reels from today. No action is required from you, and you can very easily filter them by using the type column in your metrics. There is one additional column on the private level available with the Reels object whether Instagram shows the Reel on both the Feed and Reels tab or just Reels. 

You can access the Reels via two existing data sources - instagramOwnPosts and instagramInsightsOwnPosts. Reels will show as type “Reel”. It is also available in custom metrics, via API and Data Push tasks. 

Instagram data ready

We are thrilled to bring this update to you in less than 24h after the announcement - product team, you rock 🤘. This addition will allow you to include Reels into your social media marketing reporting easily.

Not a client yet? Book a personalized demo with us 👈 . 

We are delighted to announce that we have partnered with Auth0 to deliver the most secure and private user management. Thanks to this enhancement, your login, organization, and user invitation flows are more protected now than ever. Let’s jump in. 

Why Auth0

When we started this process, we had two ways to approach it: Either we build it ourselves or find the most reliable partner on the market. After careful consideration, we opted for the second option. We wanted to deliver the best solution on the market to our users, and we quickly turned to Auth0.

Auth0, in a nutshell, is a company built around privacy and login and registration flows. Auth0 provides a very robust, fully adaptable solution for any business. Since it matched our internal mantra, it was an instant match. 

Drifting away from the homebrew solution and teaming up with them gave us time to focus on doing what is the most important for all of us - social media analytics.

What does it mean to you?

For the last few months, we have been working in the background to utilize what Auth0 offers. We have reviewed our customer login, and registration flows and improved them. You will immediately notice that we have added Universal Login - the ability to log in or register with Google and Microsoft platforms, thanks to the new way how we will handle your security entity.

It also includes SSO (Single Sign-On) for extra security. Since our integration with Auth0, every time you or your team members log in, they will validate whether the information is correct.

We have also made changes to your Admin settings in our tool. The user management got more straightforward and transparent. You can now invite users directly from the app without the need to provide them with additional login information. Your invitee will receive an email and can choose from various login options to create his/her account. You can also check the status of all of your invitations and resend them if necessary.

Lastly, you can also add an extra layer of validation in the form of MFA (Multi-Factor Authentication). You can opt-in or out of this by visiting your Personal security settings.

The future is … secure.

We are pleased with this iteration as handling users has become more secure than ever. The robust functionalities that Auth0 offers are the first step to many more enterprise functionalities that we will implement in the future.