YouTube has become increasingly popular among the social networks we track here at quintly. Several of our customers rely on the data we provide to monitor their YouTube channels. Earlier this year, we have made significant improvements when it comes to the depth of data we provide for individual YouTube videos.

Today we are excited to lift YouTube Analytics to the next level, covering most channel metrics available in YouTube Studio. We are proud to say we now cover both the channel and individual video-level in-depth.

What data becomes available?

We have completed the set of metrics and break-down dimensions offered by YouTube on channel-level, including:

• Historic subscriber counts (no 30 day-limitation for your own channels)
• Card metrics (learn more about cards on YouTube videos)
• YouTube Premium metrics (e.g., views coming from YouTube Premium members)
• Lifetime metrics (metrics aggregated since the creation of the YouTube channel)
• Break-down by age, gender, country, live or on-demand, channel subscribed status, YouTube product (e.g., YouTube Kids), playback location, traffic source, device type and operating system

Not to forget, for all these metrics, you can look into their development over time. In total, we have increased the number of available channel metrics from 12 to 114 with this release.

Why is this important for you?

By having access to many more metrics for your own YouTube channels, you can finally enhance your channel reports and tell a more complete story about how your brand or organization performs on YouTube. Breaking down metrics covering several dimensions adds a new level of depth and insights.

Playlist metrics coming soon

While this marks a major step towards a complete metric set for YouTube channels, we constantly improve existing data sets. Looking into the future, we can already share that YouTube playlist metrics are coming soon as well. We'll share this as a separate product update once available.

The profile and date selectors are the most used controls in quintly. For the experts of you using them over and over, you can now control both selectors by simply using your keyboard and thus save time.

Simply press "p" to open the profile selector and "d" for the date selector. Once opened, you can directly start typing to search for profiles or to select a time range, followed by pressing ENTER. No need to use the mouse at all.

Give it a try yourself with these examples when having a metric in front of you:

• Press "p", type a profile name in your account, press ENTER
• Press "d", type "last week", press ENTER

Learn more about what terms the quick search of our date selector understands in our knowledge base. 

Posts shown in the Tags section will now show the type of the post below the social network icon to easily identify the right post before tagging. This helps especially in situations where there are several post types for the same social network, e.g. for Instagram there are Feed posts, IGTV videos and Stories. Beside the additional information the layout of each card has been updated to improve readability.

We are excited to add password protection as an option when exporting your dashboards as a link. This extends the security of link exports by another factor beside just knowing the link itself.

To set a password simply check the Password protected option and set a password after having exported your dashboard as a link via Export > Link.

Setting the right time zone is important, so we can show all dates in quintly accordingly (e.g. when a post was published). So far setting the time zone was possible within the personal settings. Users told us it was sometimes unclear what time zone is being used when dates are shown. To improve this experience we have applied the following changes.

Asking for the time zone during onboarding and when adding new users

New customers will now be asked for the time zone to be used during onboarding. When adding new users to existing accounts, the admin will need to set the time zone when inviting a new user to their account. In all cases this ensures the time zone is set proactively in the very beginning.

Setting the time zone within the date selector

All date selectors now transparently share the time zone being used and easily allow to change it in the specific context. On dashboards you can even set different time zones for different metrics. This for example can help with setting a time zone based on the profiles selected.

Transparently sharing the time zone in several contexts

In several contexts where a date is shown in quintly, you will now see what time zone has been used. We always want to make sure you know exactly how to interpret the data in front of you. For metrics, you will find this contextual information right below the chart or table, including the date and its time zone.

Using our API is a common way to take the data you see in quintly into your own or third party applications. There are several parameters available to specify what data you would like to fetch.

Today we are introducing an easy way of building API requests. The Metric Builder now shows an API section within the Query results tab holding the complete API request for this metric and the current selection (profile, date and additional filters). In case you want to use the Metric Builder purely for building API requests, we recommend using the Api visualization in the top right.

Connecting the posts you see in the Tags section with metrics in Analysis has been a challenge so far. We are happy to introduce a link from the Tags to the Analysis section to close this gap. Simply look for the external link icon in the top right showing "Open in Analysis" on hover. It will take you to a metric that shows exactly what you have been seeing in the Tags section before. For that reason this metric is also a great starting point for building custom metrics.

Warnings share important information for you to know when analyzing metrics in quintly. So far these warnings with their full message were shown at the top, leaving less space for the actual chart or table. To make warnings a better experience we have introduced a less intrusive warning icon in the header of a metric, showing the full warning message on click.

As our default metrics section, "Discover", continues to grow, reaching over 650 metrics across multiple networks and use cases, we have added another way to filter them quickly. You can now refine your results by using a visualization filter.

Where to find it?

Navigate to the discover section, select "metrics", and choose which visualization type you are interested in in the filter sidebar. We currently support Table, Line chart, Bar chart, Column chart, Big number, Gauge chart, Area chart, Bubble chart, Map chart, Scatter chart, Radar chart, Funnel chart, Pyramid chart, Pie, and Waterfall chart.

You can combine the visualization filter with "social network" and "use case" filters to narrow your searches.

It is worth mentioning that the icons introduced with this update are also used in the "Analytics" section to quickly identify the type of the chart in your "Favorites" or "Top 10" lists.

This improvement should help you quickly identify the right metric for you or even discover a completely new one.

Facebook has been rolling out the New Pages Experience recently, and quintly is now fully compatible with this update.

What is the New Pages Experience?

You can read the official article from Facebook here. It is a powerful update for Facebook Pages enabling public figures, businesses and others to manage their presence on Facebook in a better way. There are several changes, including a redesigned layout and better insights. Facebook announced it will migrate all Classic Pages to the New Pages Experience over the coming months.

What does it mean for you?

From the analytical point of view, the most significant change is the transition from Page Likes to Followers and removing the former. To incorporate these changes, we have adjusted the following data sources:

1. Data source "facebook": There is a new column "followers" beside "fans". Please note that "fans" holds still either the fan or the follower count, depending on whether the Page has already switched to the New Pages Experience.
2. Data source "profiles": There is a new column "hasTransitionedToNewFacebookPageExperience". This column can be used as a flag when building metrics in quintly.