TikTok data now available!
Happy New Year from quintly! We are very excited to announce that Tiktok analytics are now available within our platform! This was one of the biggest requests from you in 2020, so we are happy to deliver it fresh into the new year.
How is Tiktok tracked?
Although Tiktok doesn’t have a public API available to 3rd party users yet, we are able to track public profiles and their posts, as this data is indexable. Once you start tracking a profile on quintly, we will store historic data about that profile starting from this point onwards. Since quintly uses publicly accessible information at the start, you will have access to the 6 latest videos and their information. From this starting point, any new videos will be added respectively, keeping the previously added ones.
What data is tracked?
As mentioned above, quintly tracks indexable data which includes:
- On Profile level: following and followers count, the number of likes and videos. This data is served on a time series basis so you can track changes over time.
- On Posts level: basic information (the thumbnail, link description, and hashtags), length, challenges, and music attached to the video, performance-based (views, likes, comments, and shares) and post tags.
As it is a completely new data source, we have created default metrics. As always, the real power of the metrics would be the use cases that you will create. TikTok is available for post tagging, custom metric builder, and API instantly. This data source sits directly alongside other data from other networks in our data layer, so it can be combined in cross-network reports.
How to get started
Adding a TikTok profile works the same way as any other profile. Paste in a profile URL in the search bar or search for the TikTok account and start tracking it. Since it is publicly available data, there is no need for authentification.
Next steps and precautions
We are very happy to add TikTok to our portfolio of metrics. We are actively monitoring the development of TikTok’s API. Once the API is available, we will implement it. The availability of the public data might change depending on TikTok’s next moves. We will make the necessary adjustments if that happens and since we store your information in our data layer, your historical data will be intact.
We are extremely excited to bring this feature to you, so go ahead and add TikTok to your social media analytics mix!